The world of SEO is always changing. To stay ahead of your competition, you need to be using the best SEO reporting tools that are the right fit for your needs.

In this article, I list 17 of the best SEO tools that are currently available. Included in this list are tools that offer only reporting features, like SEO Dashboards and Rank Tracking tools. I also include tools that include additional features, useful insights, and data that can help you improve your website’s ranking, organic traffic, and conversions.

I have structured this article in such a way as to make it easy for you to discover the key features of each tool and what you can expect to pay for the tool.

Additionally, I have also divided this list into 4 sub-sections as follows:

• All-In-One SEO Tools – These tools go beyond tracking your performance. They also include tools like site audits, keyword research, backlink profiles, and competitor analysis to help you improve your site and outrank your competition
• SEO Dashboards – These tools let you integrate data from all the various digital marketing and analytical tools you use. You can then create custom dashboards that report on everything in one place.
• Free SEO Reporting Software Tools – As the name indicates, these are SEO tools that are completely free to use.
• Rank Tracking Tools – While these tools may provide additional features, their primary goal is to provide real-time ranking reports so that you can continuously monitor how your website is performing in the SERPs for your targeted keywords.

Let’s dive in.

What Are The Best All-In-One SEO Tools?

1. SEMrush

This powerful tool provides insights and data that will help you improve your campaigns, dominate your competition, and boost your bottom line. With SEMrush, you can get an inside look at your competition’s strategies, see what’s working for them, and adapt your campaigns accordingly.

Key Features

• Comprehensive keyword research – SEMrush gives you access to all the data you need to identify and target the most profitable keywords for your business.
• Competitive intelligence – Stay one step ahead of your competition with SEMrush’s detailed insights into their campaigns and strategies.
• SEO tools – From auditing your website to tracking your rankings, SEMrush has the SEO tools you need to drive

Pricing

Pro Plan: $119.95 Monthly
Guru Plan: $229.95 Monthly
Business Plan: $449.95 Monthly

2. SE Ranking

SERanking is an all-in-one SEO platform that gives you the power to outrank your competitors and get ahead in the search engine game. With SERanking, you can track your progress, find and fix any potential issues, and monitor your competitor’s strategies. SERanking makes it easy to stay on top of your SEO game with tools like Keyword Rankings, Competitor Analysis, and Social Media Management.

Key Features

• Real-Time Rank Tracking – Quickly and accurately check where your website or video ranks on Google and YouTube
• Competitor Analysis – Get detailed information on your competitors’ keyword rankings
• Historic Data – Monitor your rankings over time to see how your SEO efforts are paying off
• Customized Reporting – Generate custom reports to share with clients or colleagues

There is so much more to this tool. Go here to see the complete list of features.

Pricing

Pricing is divided into 2 ways. The first is based on the frequency that you want SERanking to check your rankings. The second is based on the plan you choose.

The plan pricing listed here is based on a daily frequency of rankings checked. If you choose to only have your rankings updated every 3 days or weekly, you can save an additional 20%, per length of frequency.

Essential Plan: $31.20 Monthly
Pro Plan: $71.20 Monthly
Business Plan: $151.20 Monthly

3. Ahrefs

Ahrefs is more than just an SEO reporting software tool. This SEO software includes tools that will help you grow your search traffic and improve your ranking. From comprehensive keyword research tools, detailed competitor analysis, and robust backlink reporting, this software will provide you with the best possible tools to grow your business.

Key Features

• Comprehensive SEO capabilities – With ahrefs, you can track your website’s performance in search engines, conduct keyword research, and do backlink analysis.
• Easy-to-use interface – ahrefs’ intuitive interface makes it easy to get started with SEO. even if you’re a beginner.
• Complete Site Audit – Get an in-depth SEO analysis of your website’s health and identify any potential issues that could be holding you back from ranking higher.
• Analyze Competitor Sites – See detailed information about any website, including backlinks, organic keywords, top pages, and more.
• Top Content Finder – Find the most popular content on any topic and use it to improve your own content marketing efforts.

Pricing

Ahrefs offers a 7-day trial for 7 days which allows you to test the product at a low cost before committing to a monthly fee. Pricing ranges from $99 to $999, depending on your needs.

4. MOZ Pro

MOZ Pro is another all-in-one SEO toolset that will help you to rank higher in search engines, improve your website traffic, and monitor your performance over time. MOZ also offers some free SEO tools and SEO-related training resources.

Key Features

• Track your website’s ranking in SERPs for specific keywords
• Analyze your website’s on-page and off-page SEO factors
• Monitor your website’s link profile and detect link building opportunities
• Perform detailed keyword research to find the right keywords to target
• Generate custom reports

Pricing

MOZ Pro offers 4 levels of pricing ranging from $99 to $599 with a 20% saving on annual plans.

5. SEO PowerSuite

SEO Powersuite has 4 main tools to help you in your SEO efforts. Rank Tracker lets you track your progress over time, so you can see how your efforts are paying off. Website Auditor gives you insights that help you optimize your site for better search engine performance. SEO Spyglass provides desktop-based rank checking and analysis, and Link Assistant enables you to build high-quality backlinks to further improve your ranking. 

Key Features:

• Get a clear overview of your website’s SEO performance with over 50+ on-page optimization factors tracked
• Uncover your competitors’ tactics and strategies with the Site Audit tool
• Quickly optimize any page with the step-by-step optimization guide
• Track your progress and success with detailed reports

Pricing

SEO PowerSuite Professional: $299 Per Year
SEO PowerSuite Enterprise: $499 Per Year

6. Raven Tools

Raven Tools consists of over 45 tools to help your business grow, including website audit and analysis, keyword research, competitor analysis, and more. Their easy-to-use platform makes it simple to get started and see results quickly. 

Key Features

• Get actionable insights into your website’s performance with the website audit and analysis tools. 
• Find the right keywords to target with the powerful keyword research tool. 
• Spy on your competitors and see what’s working for them with the competitor analysis tool. 
• Save time and money on advertising with Raven Tools. 
• Improve website traffic and conversions with easy-to-use analytics reporting tools. 
• Keep track of all online campaigns in one convenient place – no more spreadsheets

Pricing

Raven Tools has 5 pricing tiers ranging from $39 monthly to $399 monthly.

7. Kissmetrics

Kissmetrics is a powerful analytics tool that can take your business to the next level. With Kissmetrics, you’ll be able to track key metrics and performance indicators in real-time, identify areas of improvement, and make data-driven decisions that will help grow your business.

Key Features

• Get insights into how users interact with your website or app
• Identify conversion funnels and optimize for more conversions
• Generate marketing reports and dashboards to share with your team or clients
• Track engagement and retention over time

Pricing

Kissmetrics has 3 plans available to choose from:

Silver Plan: $299 Monthly
Gold Plan: $499 Monthly
Platinum Plan: Custom Pricing

8. Serpstat

Serpstat is a comprehensive set of SEO software tools that can help you with everything from keyword research to rank tracking to auditing your competitors. The software includes over 30 useful tools for search engine optimization specialists and Pay Per Click specialists alike.

Key Features

• Keyword research – Use Serpstat’s keyword research features to find the right keywords for your website. 
• Rank tracking – Track your website’s progress in the SERPs with Serpstat’s rank tracking feature. 
• Site audit – Conduct a site audit with Serpstat and get an overview of your website’s health and performance. 
• Competitor analysis – Keep an eye on your competition with Serpstat’s competitor analysis features.

Pricing

Serpstat offers 4 plans that range from $69 monthly to $499 monthly.

9. Mangtools

Mangtools is an affordable SEO tool for anyone wanting to track their rankings and get insight into the site authority and backlinks of their competitors. One of the main attractions of this tool is the ability to see how your site ranks for a search term when searched from various locations.

Key Features

• Save time by finding the best keywords and tracking your website’s position on search engines
• Get an edge on your competition by mining competitor links and identifying their weaknesses
• Generate detailed reports on your site’s traffic, backlinks, anchor text, and more
• Track your ranking in the SERPs for any location in the world

Pricing

Mangtools has 3 plans and offers a 40% discount if you choose their annual payment option.

Mangtools Basic: $49
Mangtools Premium: $69
Mangtools Agency: $129

What Are The Best SEO Dashboards for Automated SEO Reports?

10. Databox

Databox is the leading data visualization tool for business intelligence, and it is loved by users for its ease of use and beautiful dashboards. With Databox, you can easily connect to all your data sources, from Google Analytics to Salesforce, and create stunning visualizations that help you make better decisions, faster.

Key Features

• Get real-time insights and visualizations of your data in one place
• Connect to any data source and create custom dashboards in minutes
• Embed dashboards in your website or blog for instant transparency
• Share interactive dashboards with colleagues or clients for collaborative analysis

Pricing

Databox offers a completely free plan that lets you connect up to 3 data source connections and over 60 databox integrations.

Paid plans are as follows:

Starter Plan: $91
Professional Plan: $169
Performer Plan: $289

11. Agency Analytics

Agency Analytics is an SEO reporting tool that lets you create white label reports for your clients. It integrates with a myriad of digital marketing platforms and data tools, making it easy to track your marketing campaigns and measure their success in one dashboard.

Key Features

• Automated Client Reports – Set up SEO reports for clients to automatically be populated and sent to them.
• Custom Dashboards – Build customized SEO reporting templates just the way you want to provide information you want in a layout that you choose.
• White Label Reports – Reports are white-labeled to reflect your company’s branding
• 70+ Integrations – Agency Analytics integrates across all marketing channels to provide concise tracking and reporting

Pricing

Agency Analytics has 3 plans

Starter Plan: $10 monthly
Agency Plan: $15 monthly
Enterprise Plan: Contact for pricing

12. Supermetrics

When it comes to SEO reporting software, Supermetrics is an SEO dashboard-on-steroids that lets you centralize your marketing data and automate reporting.

Key Features:

• Business Intelligence – gather all the information about your company’s performance in one place
• Unified Data Analytics – Fetch data from the sources you have always worked with and analyze it in a single dashboard
• Improved Productivity – Save time and man-hours with report scheduling and automated reporting
• Improved Data Control – create standardized data and access to the same data sources

Pricing

The pricing model for Supermetrics can be complex, but on a basic level, there are 4 plans, ranging from €39 to €499.

What Are The Best Free SEO Reporting Tools?

13. Google Search Console

If you’re running a website, big or small, you need to be aware of Google Search Console and should be using it. Google offers free tools that help you keep track of how your website appears in the search results.

With Google Search Console, you can see how often your site appears in Google results, which queries are bringing people to your site, your site’s “click-through rate” (how often people are clicking on your result when it appears), and more. You can also use it to submit your sitemap (a file telling Google about all the pages on your site), and to request that Google re-crawl your site if you’ve made significant changes. In short, it’s an essential tool

Key Features

• Monitor your website’s traffic – See how many people are coming to your site from Google Search, and which keywords they’re using to find you. 
• Improve your website’s visibility in search results – If your website isn’t appearing in search results, you can use Search Console to see what is hindering its performance.
• Submit your sitemap – A file telling Google about all the pages on your site, and to request that Google re-crawl your site if you’ve made significant changes.

Pricing

Free

14. Google Analytics

Google Analytics is a powerful analytics tool that can help you understand the behavior of your website visitors. By tracking pageviews, unique visitors, and other engagement metrics, you can gain insights into what content is resonating with your audience and what isn’t.

Key Features

• Get real-time insights about your website traffic
• Know where your visitors are coming from and what they’re looking for
• See how effective your marketing campaigns are
• Track how people interact with your website

Pricing

Free

15. Google Data Studio

Google Data Studio is a powerful data visualization tool that lets you transform your data into beautiful, informative graphs and charts. With Data Studio, you can easily see patterns and trends in your data, and share your findings with others. It’s the perfect way to make your data work for you!

Key Features

• Ease of use – Google Data Studio lets you easily create informative and visually appealing data reports with just a few clicks. No programming skills are required.
• Interactivity – Data Studio’s interactive charts and graphs let you explore your data in depth. You can also share your automated marketing reports with others for collaborative analysis.
• Flexibility – Google Data Studio gives you the flexibility to choose from a wide range of report types, including custom-made ones. You can also use connectors to import data from other sources, such as Google Sheets or BigQuery.
• Integration – Data Studio integrates seamlessly with other Google products, such as AdWords, Analytics, and YouTube. This allows you to conveniently analyze all your marketing data in one place.

Pricing

Free

16. Siteliner

Siteliner lets you quickly and easily check your website for common issues that could be affecting your quality and search engine rankings. This tool systematically checks for duplicate content, broken links, and more, making it easy for you to identify and fix any problems that could be holding your site back. It is a good tool to help with elements of your technical SEO efforts.

Using an SEO reporting tool couldn’t be simpler. You just type in your website’s URL and Siteliner goes to work.

Key Features

• Duplicate Content Checker – Checks your website for duplicate content. It shows you where the duplicate content is on each page. It also excludes common content, like menus and navigation.
• Broken Links Checker – Checks all the links on your website to make sure none are broken. If there is a broken link, it will be highlighted so you can fix it easily.
• Page Strength – Siteliner identifies the pages on your website that are most important to search engines. This is based on how pages of your website interlink with each other.
• Reporting – Crawls and analyses all the pages on your website, pointing out important information so you can take relevant action. Choose from a standard XML Sitemap or a detailed Report.

Pricing

Siteliner offers 2 plans:

Monthly Analysis up to 250 pages: Free
Premium – Up to 25k pages: $0.01 per page

What Are The Best SEO Rank Tracking Tools?

17. Nightwatch

in short, Nightwatch.io is a rank tracking tool. Like many other rank tracking tools, you can use it to track how well your website is performing in SERPs like Google for your targeted keywords for various locations globally.

A big difference is that with Nightwatch.io, you can integrate other tools like Google Search Console and Google Analytics to gather additional insights.

Key Features

• Detailed Rank Tracking – Track your rankings for any location to know how your keywords perform when searched from different locations
• SERP Feature Tracking – Not only can you track the rankings of your keywords, but you can also see how you perform in SERP features like Featured Snippet and Knowledge Panel.
• Built-In Site Auditor – Automated website crawling helps you to keep ahead of backend issues like missing (404) pages or missing HTags that could negatively impact your rankings.
• Keyword Discovery – find keywords that you or your client are ranking for which you weren’t even aware of and add these to your tracking.

Pricing

You can choose from 3 plans:

Starter Plan: $39 Monthly
Optimize Plan: $69 Monthly
Agency Plan: $369 Monthly

Why do I Need SEO Reporting Tools?

There are a few essential things you need to be successful with SEO: research, analysis, and of course, reporting. 

Good reporting lets you track your progress, see where you’re succeeding, and identify areas that need improvement. 

Investing in a good SEO reporting tool will help you boost your productivity and achieve your goals.

If you are an SEO agency then you already know how important it is to be able to show your clients the progress of their site. Without these reports, you would have no way of showing your clients how their site is ranking for certain keywords and phrases.

SEO reporting tools help you to automate these reports and provide ongoing feedback. Additionally, these tools allow you to track your agency’s progress and benchmark against other agencies.

In Summary

SEO reporting tools offer a wealth of benefits for productivity. By automating tasks, they can save you time and energy. And by providing detailed data and insights, they can help you make better-informed decisions about your SEO strategy.

There are many tools on the market, and it can be overwhelming to decide which is the best for your business. Getting clear on your needs will help you narrow down the options. You’ll also want to find tools that work well for you and your team. 

Hopefully, this has given you a better idea of what you need and how to find the right tool for you. Most of these tools also offer free trials or money-back guarantees, so you can test them out before making a final commitment.